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Spaceback and Brand Networks Partner with Walmart to Deliver Locally Relevant Social Media Posts in Traditional Display Environments using Programmatic Pipes

For many consumer brands, the Holiday shopping season is typically when they expect to generate upwards of 20% of their total annual revenue between Black Friday and Christmas, with 15% of revenue coming from online channels. However, with this year's ongoing pandemic keeping consumers out of stores, the outlook among analysts is that e-commerce will account for a whopping 30% of consumer spending - a 2x increase over last year. Indeed, according to Google, 75% of US consumers plan on shopping online more this year.

Twitter posts are now available in the Spaceback UI for the instantaneous creation of Social Display Ads ready for immediate programmatic distribution.

Instagram recently launched a new feature called Instagram Reels across 50 countries globally. Positioned as TikTok’s rival, Reels lets users record, edit, and share 30-second-long videos. Users can edit their videos to add Instagram stickers, voice-overs, effects, etc. Instagram reels can be discovered under the ‘explore’ tab on the platform. Even though Reels is a recent launch, many brands have already taken to it, creating short-form videos to build and engage with their audience.