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Cannes is where big partnerships are announced and creative juices flow. As the CEO of a company more on the creative side of ad tech, it's always interesting to see the programmatic core tech companies come together with the agency visionaries and brands. It always sparks new ideas and reminds us just how rich our industry really is.

It can be a challenge to capture attention from younger generations, especially with the decline of linear viewing. More and more Gen Zers and Millennials are streaming TV and watching creator content on social. Keep reading to discover more about these trends and how Spaceback is the perfect solution to capture this audience.

CTV Launchpad is a platform for all advertisers. It's easy to use, customizable ad creative, and quick to launch.

2025 is the year of B2B brands launching CTV. CTV may not be the first platform that comes to mind to reach B2B target audiences, but it actually presents a great opportunity for B2B brands. Demand Gen’s 2024 State of CTV Advertising report shows that 70% of B2B advertisers who were surveyed are running ads on CTV, and there is a good reason why. CTV is addressable. B2B brands can target audiences, personalize creative and even interact with interested customers.