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TikTok has rapidly gained traction due to its algorithm that works differently from the social networks before it. Creators can make content to reach anyone, not just their followers, increasing the likelihood of going viral. Instagram and YouTube have released competitive products since TikTok's creation. Other social networks can copy features, but can they copy the algorithm? What does the future have in store now that TikTok has taken the world by storm?

Chris Baclig is Spaceback's CTO, a social media enthusiast, an advertising advocate, and a technology expert. As one of the first engineers to join the Spaceback team in its early days, Chris is building an exceptional engineering team. We sat down with Chris, so you can get to know the man behind the tech.

Digital advertising drives creative innovation. There have been some awkward times (why do you want me to punch that monkey so badly?!), but the technologies that power ads play a major role in shaping our online experiences. I recently told TechCrunch where creative technology is going, but this blog post is all about how we got here. Let's explore the most commonly used technologies when it comes to building digital advertising creative.

Most brands today put social first. However, that doesn't necessarily mean that they are exclusively working with social. In fact, social is quickly becoming a layer of technology that can reign over all advertising content. So as brands expand beyond social, with the Super Bowl as one example, we're seeing social expand as well.