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Social media platforms have become indispensable tools for businesses to connect with consumers. Brands have a social presence to build meaningful relationships with their customers, foster brand loyalty, act as customer support, and ultimately drive revenue growth. Whatever the goal, marketers are heavily investing time and budget into their social strategy: Messaging, content calendars, production, measurement, and more. Spaceback Social Display and Video is a powerful and flexible tool for brands to build awareness, increase consideration, drive sales, and foster loyalty. Join us as we dive into the benefits of and best practices for using Spaceback creative for building awareness.

Content creators create different types of content in order to engage, inform or entertain their audiences. With phrases like "rent free" and "it's lit" becoming common in everyday conversation, you might be wondering what led to the sudden popularity of content creators anyway.

There are approximately 4,000 km between the most southern part of the Benelux and the most northern part of the Nordics. In between, you'll pass anywhere from 5 to 7 borders (depending on your route). Why am I talking about all of this? Because both regions share an advanced digital marketing ecosystem with a clear focus on programmatic advertising and innovation. Focusing on programmatic advertising, I'd like to dive into how pairing social media posts with programmatic can be beneficial for advertisers in the Benelux and Nordics regions.

As an industry, we have some hard problems to solve, but if I'm being completely honest, these hard problems are also the things I'm most excited about. Solving hard problems is the fun part of my job, and it's why I love this industry. The hard part of my job is navigating uncertainty, particularly around team-building and innovation.