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For decades, people have turned to Google, Yahoo, or other major search engines to find answers to their most burning (or somewhat random) questions. Even the term "Google" has become a verb to refer to looking something up to find the answer online. Online Search is certainly the primary way most users are comfortable finding what they are looking for on the internet, but there is a new method of discovery rising in popularity that's important to highlight: Social media. Almost 76% of consumers have searched using a social media platform to discover or search for a new product at least once (Tint). This is a brief overview of how people are using various Social platforms to search to internet.

Discover how pause ads in CTV advertising offer non-disruptive opportunities to engage viewers. Learn how Spaceback simplifies creative automation for pause ads.

Roku is the #1 TV streaming platform in the U.S. In fact, according to eMarketer, The Roku Channel is considered the top US Free Ad-Supported TV (FAST) platform! It’s no wonder that the digital ad industry paid attention when Roku announced their new Ads Manager platform this week.

Descriptors like "unprecedented" and "once-in-a-lifetime" are popular when talking about the 2024 election season. Current polling estimates a tight race, and political ad revenue forecasts predict record-breaking spending. Every election season sees an influx of ads across the digital space, including programmatic, CTV, social media, text messaging, and many others, but this year promises to be unlike the rest. The stakes of the 2024 election are seen as extraordinarily high by many voters on both sides of the aisle, which drives campaigns to invest heavily in trying to sway undecided voters and solidify their base.