I'm thrilled to announce that we’ve partnered with Roku Ads Manager to make it easier for advertisers to run ads on CTV. For the first time ever, Roku is covering the cost to build and deliver CTV ad creative on Roku Ads Manager with Spaceback.
Using social media assets that already exist, advertisers can now easily create a highly engaging 4k CTV ad and get the scale of Roku’s streaming audience - for free! This partnership underscores Spaceback’s mission to unlock high-quality ad creative from social media and extend to all living room screens, and we’re doing it through America’s #1 TV streaming platform.
Producing a quality ad for television is expensive and time consuming. With Spaceback’s help, an advertiser can take its already-existing social media videos and authentically repurpose them for CTV using Roku Ads Manager–free of cost.
As a self-serve ad platform that prides itself on ease and simplicity, it was a no-brainer for Roku to work with Spaceback to remove creative friction for advertisers.
“This initiative makes it easier than ever for brands to get on the largest screen in the home,” said Dan Lapinski, Head of Roku Ads Manager Product Marketing at Roku. “We’re thrilled to partner with Spaceback to provide this seamless path to high-quality ad creative built for TV. Advertisers can now focus on storytelling and engagement, without the hurdles of production and cost.”
Several brands have already run Social CTV on Roku Ads Manager. One of which is Go Fast Campers (GFC).
"Testing Connected TV (CTV) was a game-changer for GFC, a brand accustomed to operating on smaller advertising budgets,” said Robert Fowler, Director of Sales and Marketing at GFC. “Spaceback made it incredibly easy to repurpose our social creatives for CTV, and the impact was clear–CTV delivered exceptional engagement and performance and was a minimal lift for our team.”
What does this partnership mean for advertisers? It means you have unlimited CTV creative available from your social feeds, and now you can easily convert those social posts through Spaceback to launch quickly on Roku Ads Manager.
For more information, check out our co-branded landing page or reach out directly to roku@spaceback.com. You can also sign up for Roku Ads Manager here.
