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At Paramount, we recently launched Paramount Ads Manager, a self-serve advertising platform designed to help small and medium-sized businesses (SMBs) eliminate the barriers that prevent advertisers with limited budgets from investing in traditional TV advertising. Spaceback has proven to be the ideal creative partner for this initiative, as its platform enables SMBs to reuse their high-performing social content on the big screen.

Let's look at some of the industry's biggest trends and hot topics right now: Short-form video and creator content. And the evolution doesn't end there. CTV has emerged as a dominant player in advertising. With that being said, incorporating CTV advertising in your media plan is essential. But without a doubt, you'll need to stand out from the noise. Spaceback's Social CTV product blends the strengths of social media and CTV advertising by transforming your Instagram, TikTok, Facebook, X, and Pinterest posts into dynamic content ready for programmatic distribution.

I'm Amy Kelly, and I am the Head of People at Spaceback. I've been working in this field for over 10 years, and I have learned a lot about company culture and how it shapes the success of the company. Spaceback is a fully remote team. Without regular time in-person to foster our culture, it is especially crucial to promote collaboration to ensure both client satisfaction and employee happiness.

At Spaceback, we're constantly on the lookout for innovative tools that can take our data analytics to the next level. That's why we're beyond excited to announce our partnership with SimplyPut, an AI-powered data analytics tool that is redefining the way we interact with our data.