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As advertising modes and societal behaviors evolve, so do programmatic ad creatives. Where ads were once almost entirely without storytelling – today, creative, emotional narratives have become the center of good advertising. Programmatic advertising demands strong, engaging creatives to capture audience attention and encourage engagement. Targeted, personalized ads have also become pillars of advertising in the 21st century, with digital technology fostering tailored media experiences. Ad creatives have come a long way since the start of the 20th century, and they will continue to evolve as societal interests and technology grow and change.

According to eMarketer, it’s predicted that “Digital political ad spend will hit $3.46 billion, 45.0% of which will go to connected TV (CTV).” To fight with fire, VoterX, the political subdivision at Division-D, is working with Spaceback to launch Social CTV: A refreshingly new way to support the creative needs of this political cycle. Through this partnership, political advertisers can turn their best social video content into production-ready CTV ads that are then executed using precise targeting, whether on a local or national scale.

Every year, the Super Bowl draws in a massive audience. In fact, this year had 123.4 million viewers, which is the largest audience in broadcast history (WSJ). Whether you’re watching for the football game, the halftime show, Taylor Swift, or the ads (or maybe all of the above), this cultural event is always the hot topic in the days to follow.But for the purposes of this blog post, I want to focus on the ads. The stakes continue to climb higher and higher each year. According to Statista, the average cost of a 30-second Super Bowl spot skyrocketed from $5.6 million in 2020 to $7 million this year.There’s no question that this Super Bowl was a massive cultural event. But how did the ads stack up? Follow along as I highlight a few common themes from this year's series of ads.

The dust has settled on CES 2024, and it's time to weigh in on what we saw. From transparent TVs to AI applications, we're unpacking the hits, addressing the misses, and daring to predict the next big things to keep an eye on in consumer electronics.