Curlsmith Leverages Short-Form Video to Drive Retail Awareness

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Haircare • Beauty • Retail
Curslmsith Spaceback Social Display Video Ad Instagram Creative


Average CTR
Social video creative
of click activity from
mobile devices


Curlsmith is a beauty brand that creates products for curly hair care. The brand’s products recently became available in select Sephora stores. Since Sephora is a massive retailer in the beauty space, Curlsmith wanted to spread brand awareness of the product availability in Sephora stores.


In collaboration with Sephora, Curlsmith used Spaceback’s platform, with help from MuteSix, to leverage its social short-form videos to power awareness of the new retail collaboration. As a result, the beauty brand saw elevated engagement metrics relative to standard display units.


Across the social video posts that Curlsmith activated across the open web, the creatives reached an average of 0.17% CTR in this campaign. The majority of clicks (87.3% to be exact) were from mobile/smartphone devices, which leans into the short-form video boom that we’re seeing across the digital landscape. Using short-form video from the brand’s social posts led to the ability to seamlessly launch 6 different videos programmatically to increase brand recognition and awareness of Curlsmith’s product availability in select Sephora stores. And lastly, MuteSix and Curlsmith trusted Spaceback with 100% of the budget for this effort.